MAMMA MIA! London tickets
Johannes Radebe smiles at the camera, his knee high red boots are kicked out in front of him. Text reads: Kinky Boots
Roald Dahls' Matilda The Musical, Cambridge Theatre London. RSC Royal Shakespeare Company. Image: A little girl (Matilda) stood with her hands on her hips looking up into the left-hand distance. She is stood in-front of a glowing blue lights, which makes her look almost like a silhouette. It is a powerful image.
The Producers - The Mel Brooks Musical. Three cast members pose behind the show title, two suited men holding out their bowler hats on either side of a blonde woman in a polka dot dress holding open her coat.

Advance Pick Tickets

Save up to 44% when you book 8-12 weeks ahead. Lock in the best price now.

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Book Ahead. Pay Less.

Discount Theatre Tickets with Advance Pick – Early Bird West End Seats

Looking for cheap West End theatre tickets and a guaranteed saving? Advance Pick is our early bird ticket initiative that lets savvy theatregoers book 8–12 weeks ahead, secure discounted tickets, and choose the exact seat and date they want. Skip the last-minute queues and seat roulette, and enjoy the peace of mind that comes with locking in lower-than-usual prices.

Book Ahead, Pay Less on London’s Biggest Shows

We’re launching Advance Pick with Matilda The Musical, MAMMA MIA!, and The Producers, with more favourites joining soon, including Oliver!, Harry Potter and the Cursed Child, Hadestown, and Moulin Rouge! The Musical. Don’t scramble. Select. Choose the view, not the leftovers, and avoid being stuck behind a pillar or missing out entirely.

Best Price Guarantee for Early Bird Tickets

Lock in the lowest price when you book early with Advance Pick. You won’t find the same seat for less anywhere else, giving you confidence as well as savings. Less lottery. Less last-minute rush. More certainty—because remember, main character energy is always booked in advance.

Pick Your Perfect Seat

With Advance Pick, you can secure the seat that works best for you, whether it’s for comfort, convenience, or peace of mind. From those who prefer an aisle for easy access, to anyone who simply wants the reassurance of a favourite spot, booking early means you have more choice and certainty, so your theatre experience starts exactly the way you want it.

Explore More West End Deals

Browse our musicals, plays, and best sellers pages to discover even more theatre tickets in London. Whether you’re planning a midweek treat, a family outing, or a special night out, Advance Pick helps you secure smug seats, stress-free, for the shows everyone is talking about.